16:03 20.07.2007 | All news from "Marketing"
Execs&Accounts for July 20, 2007
Omnicom Media Group formed a new unit, OMG Digital. Sean Finnegan has been appointed CEO of OMG Digital, with responsibility for leading functional initiatives across Omnicom Media Group’s digital media capabilities.
Spike TV tapped Special Ops Media to handle Web marketing for two series. The interactive agency has been hired to administer online campaigns for the limited series, "The Kill Point," and the alternative series, "Murder," for the cable network.
Turner Network Sales named Kevin McMahon as director of affiliate ad sales. The domestic distribution, sales and marketing arm of Turner Broadcasting System promoted McMahon from a position within the Turner Sports unit as a senior marketing manager.
The Kelsey Group added three analysts. The provider of research, data and strategic analysis hired local marketing expert Peter Krasilovsky as program director and senior analyst, Stephen Marshall as director of research and senior analyst, and Michael Taylor as senior analyst, global print and Internet directories practice.
Exponential hired three execs and promoted one. The media services company appointed Alex Saldanha as chief technology officer, Karen Cassel as vice president and general manager of Exponential's Performance Marketing divisions LeadGenuity and FullTango, and Michael Papale as vice president of sales and business development for EchoTopic. Justin Kuykendall has been promoted to senior director of network development at Tribal Fusion.
Mondo Media picked Winstar as its exclusive national online sales rep. The publisher of Mondo Mini Shows animated shorts has selected the division of Interep Interactive for its online advertising and sponsorship representation.
Kayak.com selected the Travel Ad Network. The vertical ad network will be the sales representative for the ad inventory in Kayak.com’s weekly Trip Ideas newsletter.
Staples tapped PowerReviews for customer reviews. The national office supplies retailer launched customer reviews broadly across its technology, furniture and office supply products on Staples.com.
Terra Networks Operations hired Andrew Yeager as Midwest manager. The U.S. Hispanic portal hired Yeager for its sales team from a position as Midwest manager for VideoEgg.
Telegraaf Media Group selected Revenue Science for behavioral targeting. The Dutch media company will use Revenue Science's behavioral targeting to increase the value of its on-site inventory.
Habeas hired Ray Everett-Church as director of e-mail policy. The e-mail reputation services company tasked Everett-Church with maintaining relationships with ISP abuse desks, blocklists and anti-spam technology providers.
MocoSpace hired Ben Perry as director of online marketing. The mobile social network hired Perry from a position as director of paid search at iProspect.
Active Marketing Group hired Robert Shafer as business development advisor. Shafer joined from Wilson Sporting Goods Company.
Unica Corporation hired two execs. The provider of enterprise marketing management systems appointed Richard Welch to senior vice president, professional services, and Jason Joseph to vice president, general counsel and corporate secretary.
Centro hired Gretchen Seiple as Northwest regional sales manager. The provider of local interactive media services hired Seiple away from a position as online account executive for Weatherbug.
AlmondNet promoted Adi Pinhasi to vice president of research & development. The behavioral targeting firm elevated Pinhasi from a senior developer and team manager position.
clickz.com/
Spike TV tapped Special Ops Media to handle Web marketing for two series. The interactive agency has been hired to administer online campaigns for the limited series, "The Kill Point," and the alternative series, "Murder," for the cable network.
Turner Network Sales named Kevin McMahon as director of affiliate ad sales. The domestic distribution, sales and marketing arm of Turner Broadcasting System promoted McMahon from a position within the Turner Sports unit as a senior marketing manager.
The Kelsey Group added three analysts. The provider of research, data and strategic analysis hired local marketing expert Peter Krasilovsky as program director and senior analyst, Stephen Marshall as director of research and senior analyst, and Michael Taylor as senior analyst, global print and Internet directories practice.
Exponential hired three execs and promoted one. The media services company appointed Alex Saldanha as chief technology officer, Karen Cassel as vice president and general manager of Exponential's Performance Marketing divisions LeadGenuity and FullTango, and Michael Papale as vice president of sales and business development for EchoTopic. Justin Kuykendall has been promoted to senior director of network development at Tribal Fusion.
Mondo Media picked Winstar as its exclusive national online sales rep. The publisher of Mondo Mini Shows animated shorts has selected the division of Interep Interactive for its online advertising and sponsorship representation.
Kayak.com selected the Travel Ad Network. The vertical ad network will be the sales representative for the ad inventory in Kayak.com’s weekly Trip Ideas newsletter.
Staples tapped PowerReviews for customer reviews. The national office supplies retailer launched customer reviews broadly across its technology, furniture and office supply products on Staples.com.
Terra Networks Operations hired Andrew Yeager as Midwest manager. The U.S. Hispanic portal hired Yeager for its sales team from a position as Midwest manager for VideoEgg.
Telegraaf Media Group selected Revenue Science for behavioral targeting. The Dutch media company will use Revenue Science's behavioral targeting to increase the value of its on-site inventory.
Habeas hired Ray Everett-Church as director of e-mail policy. The e-mail reputation services company tasked Everett-Church with maintaining relationships with ISP abuse desks, blocklists and anti-spam technology providers.
MocoSpace hired Ben Perry as director of online marketing. The mobile social network hired Perry from a position as director of paid search at iProspect.
Active Marketing Group hired Robert Shafer as business development advisor. Shafer joined from Wilson Sporting Goods Company.
Unica Corporation hired two execs. The provider of enterprise marketing management systems appointed Richard Welch to senior vice president, professional services, and Jason Joseph to vice president, general counsel and corporate secretary.
Centro hired Gretchen Seiple as Northwest regional sales manager. The provider of local interactive media services hired Seiple away from a position as online account executive for Weatherbug.
AlmondNet promoted Adi Pinhasi to vice president of research & development. The behavioral targeting firm elevated Pinhasi from a senior developer and team manager position.
clickz.com/